Meta-Analysis of the Communication Component of E-Commerce in ASEAN

  • Liza Marie Lumayag University of San Jose-Recoletos
  • Levirose Caballero University of San Jose-Recoletos
  • Walter S. Castanares University of San Jose-Recoletos
  • Kimberly Mae Sios-e University of San Jose-Recoletos
  • Ruth Mercado, DComm Cebu Eastern College
Keywords: e-commerce as communication

Abstract

This study seeks to explain and understand how communication works in E-commerce by making a systematic review of related studies and research specifically in the aspects of media capabilities, production and use of message and communication performance.  The researchers used meta-analysis. Meta-analysis was done in a modified manner choosing only 10 studies on E-commerce in selected ASEAN countries. This study found that most studies on E-commerce focus on media capabilities. Entrepreneurs and consumers in the ASEAN are concerned with capabilities of the channel of doing business transactions. There is a potential for doing more studies on message production and content in electronic commerce environments.

Author Biographies

Liza Marie Lumayag, University of San Jose-Recoletos

Liza Marie M. Lumayag is a graduate of Bachelor of Arts in Communication from the University of San Jose-Recoletos under a Commission on Higher Education (Ched) scholarship grant. She now works as a Client Service Associate at the Banco de Oro, Unibank.

Levirose Caballero, University of San Jose-Recoletos

Levirose C. Caballero is currently studying Dual Diploma of Hospitality Management and Advanced Diploma of Hospitality and Management at Envirotech Education, Gold Coast, Australia. Prior to her studies in Australia, she worked as a Customer Service Agent at Cathay Pacific Airways in Cebu following her stint as a stringer for the Philippine News Agency. She graduated with a degree in BA Communication at the University of San Jose-Recoletos.

Walter S. Castanares, University of San Jose-Recoletos

Walter Sarosad Castañares finished Bachelor of Arts in Communication at the University of San Jose-Recoletos where he had his first job at the school’s Public Affairs and International Relations office. He currently works at the Basilica Minore del Santo Niño de Cebu Media Centre as a Technical Staff. He does video editing, lay-out, documentation, photography and live streaming.

Kimberly Mae Sios-e, University of San Jose-Recoletos

Kimberly May V. Sios-e obtained her Bachelor of Arts in Communication degree from the University of the San Jose Recoletos. She had a stint in the local media as a Field Reporter of DYAB Cebu Teleradyo. She works at Life Prolong Natural Supplements Inc. as Customer Data In-Charge.

Ruth Mercado, DComm, Cebu Eastern College

Dr. Ruth G. Mercado is currently Dean of Development Communication in Cebu Eastern College. She completed the degree Doctor of Communication from the University of the Philippines Open University. She finished her Masters in Management Public Management at UP Cebu. She graduated cum laude for the degree Bachelor of Science in Community Development in UP Diliman. Dr. Mercado is also a pianist.

Published
2019-08-07