Meta-Analysis of the Communication Component of E-Commerce in ASEAN
This study seeks to explain and understand how communication works in E-commerce by making a systematic review of related studies and research specifically in the aspects of media capabilities, production and use of message and communication performance. The researchers used meta-analysis. Meta-analysis was done in a modified manner choosing only 10 studies on E-commerce in selected ASEAN countries. This study found that most studies on E-commerce focus on media capabilities. Entrepreneurs and consumers in the ASEAN are concerned with capabilities of the channel of doing business transactions. There is a potential for doing more studies on message production and content in electronic commerce environments.