Media and HIV: Guidelines Compliance and Framing Practices of Journalists in Cebu
This research aims to examine the guidelines compliance of print journalists in Cebu in HIV/AIDS reporting. The study also evaluates their framing and data gathering practices and challenges. There is a phenomenal increase in HIV cases in Central Visayas, and the role of the media in responsible reporting becomes crucial in educating the public on the epidemic. The result of this qualitative research through text analysis of published articles and in-depth interviews with journalists, editors, and academicians shows that most journalists comply with the guidelines; however, some still use inappropriate terms. Moreover, data gathering and treatment of the story become more challenging because of privacy concerns. How journalists frame and pursue HIV/AIDS stories rely on their thorough understanding of the reporting guidelines and the people living with HIV/AIDS.